What we do and how we do it

We ask that our clients supply the sample media and information about the audience with which it should be tested. This audience can range from a random representative panel (for speeches or unknown audiences) or a selected demographic (specifically for targeted marketing or insight).

Our technology allows us to produce results that are much more quantifiable than a traditional focus group and with much increased sample size.

The second by second analysis means that you can pinpoint the high – and low – points of any advertisement, speech or presentation – before your customers see it.

Once our panel have voted the results are played back in a way that it is easy to understand. Seeing the continuous MindTracks moving across the face, voice and image of the tested material is the most powerful way available to demonstrate immediate and precise public reaction. This is why leading news, political parties and industry use our product.

Quite simply, MindTracker is able to quantify how people are emotionally responding more accurately, more quickly and more cost effectively than any alternative polling methods.

TV advertising

Fine-tune each second of your advertising message.

Viral media

First impressions are everything with a sucessful viral; optimise to check engagement.

Speeches & broadcasts

Test speeches before they're given and find out which parts most appeal to your audience.

Corporate & personal speechwriting

Worried that your presentation won't come off - use our panel to test sections and improve.

Media training

Need constructive criticism about your performance? Our panel will tell you when you're at your best.

Music videos

Re-shape your video edit based on the sections and themes that most appeal to your fans.

Contact us

If you wish you could delve into your customers' minds and find out what they really think then get in touch. We'll be happy to show you how it works.