Quantifying your customers' emotional response
MindTracker is a public opinion research company with a difference. We are able to effectively quantify and evaluate an individual's emotional response to specific stimuli word by word, note by note, second by second.
Our MindTracker technology generates the most reliable insight into how your customers or constituents feel about your visual media.
We don't ask our extensive panel to answer pages of questionnaires or attend focus groups. We simply ask them to respond instinctively to what you want them to see - and then wait for the results.
If you care about that split second decision that means the difference between yes and no - you need MindTracker.
Emotionally driven
What do our respondents - your customers - feel
about what they see
or hear?
Fast
Analysis can be delivered
within a matter of
hours.
On target
We have an extensive
panel that cover the
demographics you
most care about.
Client profiles
EDF Energy is one of the UK's largest energy companies and with energy seen as a commodity it is more important than ever to make sure the marketing message stands out. EDF used MindTracker to fine-tune TV ads. Read more >
Sky News is a world-leading 24hr news channel. They used MindTracker to sample their viewer's emotional reactions to the UK party leaders during the 2009 party conference season. Read more >
How you can benefit
All kinds of time-based media, from TV ads to speeches to music videos, can be tested
with our panel.
Read more >
World Cup Betting Mastermind
Join the MindTracker panel
Got an interest in digital media across film, advertisting, music videos or speeches and would like to watch and respond to the clips we send you? Join our MindTracker panel!
- MindTracker polls are engaging and different from anything you've tried before
- You'll be compensated generously for your time
